Digital signage, also called as dynamic signage, is a specially designed form of sliver casting in which multimedia or video content is displayed on public platforms for advertising or informational purposes. A digital sign would usually consist of a computer or a playback device connected to a bright, large digital screen such as an LED or LCD display.Digital signage is used in schools, libraries, commercial buildings, medical facilities, bus stations, train and airports, banks and other similar public venues. If the display of the content is connected to a play back device, the data on the display screen can be updated in real time by the help of an Internet or dedicated network connection.Get More Quality and Efficiency Info from digital signage software
Digital signage is a name given to various methods used to display multimedia content through screening in public venues. Alternatively known as electronic signage, dynamic signage or narrowcasting, huge networks of digital signs have been deployed across numerous banks, travel hubs, retail chains and corporate buildings to deliver informative content to clients and passersby.In its most basic application, a digital sign consists of a playback device (such as a VCR, computer or DVD player) connected to a display module. Depending on the requirement of the application, the display unit might be a plasma display panel, small LCD screen or even a giant video wall composed of a number of screens.The concept of commercial messages is not new.
Billboards, window advertisements and point of purchase displays are extensively used for out of home advertising, while bulletin boards (both electronic and traditional), faxes, flyers and email have been used to send corporate information and educate staff for decades. However, true compelling signs first came into popular use with the introduction of in store closed circuit television network in the 1970s. With the availability of affordable VCRs and VCPs, retail chains and corporate enterprises were able to play pre-recorded content to their clients and employees. Soon, these closed circuit networks were augmented with affordable TV/VCR combination modules for smaller and effective displays, and projection screens for eye catching, large content presentations. With satellite networking, it became possible to syndicate the same content to thousands of sites at once.
LCD panels, and advanced compression formats that have the ability to compress large amounts of data into small file sizes. With the modern digital sign there were several additional components which made the Digital signage more efficient and effective. The controller, typically a powerful advance computer or media playback unit, uses a high speed digital connection to deliver a crisp signal to a digital display unit, like LCD panel or a plasma screen. The powerful playback device uses a advance digital storage medium (such as a hard drive) to store the required digital content locally, ensuring accurate and smooth playback.
Additionally, these powerful playback devices have friendly management tools and a compliance reporting module which gives network owners a complete record of the content every screen has displayed, the user-friendly management tools helps people throughout the organization – from creative services to operations and advertising – are empowered to change the required content and generate reporting metrics.More sophisticated and advanced remote management suites give network operators the ability to allow near real-time adjustments to every display unit’s playback schedule, enabling the all important real-time marketing experiments, emergency communication, and even live information feeds.